Thanks for your interest in MailChimp. We have a few guidelines for using our brand resources—please take a moment to familiarize yourself with them. You can download individual assets in each section. If you want everything, use the button below to download a .zip file:
The MailChimp logo can be dark or light, but never a color.
Freddie is our mascot. We don’t use him in combination with our logo. Freddie always faces right, and he always winks.
Provide plenty of space around the MailChimp logo and Freddie. Make them big, make them small, just give them the chance to breathe and not feel cluttered.
Alter these files in any way. Thank you.
Freddie is fun, but sometimes our communication is serious. If you’re using branding on a serious message, please use the MailChimp script logo.
You know about MailChimp. Some folks don’t. If you’re talking to an audience that’s unfamiliar with us, where “MailChimp” isn’t written or said, use our script logo.
If the audience you’re speaking to is familiar with MailChimp, feel free to use Freddie to represent the brand.
Our typeface is Helvetica Neue.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy ZzA curated selection of our brand colors:
#239AB9
#52BAD5
#6DC5DC
#373737
#5D5C5D
#B7B7B7
Use this guide to make sure the graphics you’re using are the most current.
Space between words
One word
Old wordmark
Current wordmark
Old School
Full Body
Tilt
Gradients
Open eye
Old ear
Aww, yeah.
This is a friendly legal reminder that these graphics are proprietary and protected under intellectual property laws.
