Have some fun with
Did you know that Pinterest is the world’s catalog of ideas and images? Millions of people are looking for books to read by imagery. Pinterest allows authors to connect with these potential readers.
Add this powerful social media tool to your author platform!
It’s hard not to immediately think about recipes, hair tutorials, or DIY projects when someone mentions the word “Pinterest,” and it can seem like there is no room for anything else when your own boards are filled with these exact objects. But as an author, you can take advantage of Pinterest—and most importantly, have fun with it.
Does your main character that has a love of dresses and cute shoes? You can create a Pinterest board full of the exact clothing that she wears. Was there a specific playlist of songs that you listened to over and over again while you were writing your latest novel?
It’s USER FRIENDLY
You can make a board solely based on the songs and artists you listed to. Do you have a blog that you post to weekly? You can upload them onto a board based on your blog.
Are there a number of quotes from your book that can be added to a graphic? Post them up on a colorful background. Are you participating in the Gilmore Girls/Rory Gilmore books challenge? Add a pin of each book you’ve read so far. (And good luck. That’s quite the goal!)
There’s so much more that you can do with Pinterest, and the best part about it is that you aren’t just limited to one thing (140 characters, a photo, a status). You can make as many boards as you want, full of as many pins as you want.
Another great aspect of Pinterest that makes it different from other social media is that it is a passive and harmless: it’s highly unlikely that you’ll come across a critical or a negative comment, and you don’t have to consistently keep others happy with tweeting, retweeting, liking, commenting, etc.
Don’t Forget to PIN IT
Make sure that you are maximizing Pinterest by adding a follow button to your website. If you have a blog, you can add a “pin it” button to your website. This allows someone who likes your blog posts to add them to one of their own boards, and it’s one more way that you can market your blog and website.
One last warning, however: You might want to put a timer on though for how long you can spend on Pinterest each day, because Pinterest is an addiction like no other!
A note from Kiffer Brown of Chanticleer Reviews:
This blog post comes to us from Claire McKinney Public Relations LLC, Communications Strategies for the 21st Century.
I met Claire McKinney at Shari Stauch’s PubSense Summit that was held in Charleston, S.C. several years ago. We were both on the faculty of presenters and were able to get to know each other and have since stayed in contact.
Her company specializes in campaigns for books, authors, educational programs, websites, art, film, and other intellectual properties. They work carefully with clients to create messaging; branding concepts; and marketing and media strategies that integrate both traditional and new media opportunities.
Chanticleer Reviews & Media contracts with Claire McKinney Public Relations LLC for our company’s and client’s publicity and p/r needs.