CAC18 Schedule of Sessions – Archive

Unlock the Secrets of Successful Publishing at CAC18


Regular Conference Sessions Begin Friday, April 20, 2018

Bellwether Map CAC BigLocation: Hotel Bellwether
1 Bellwether Way, Bellingham, WA 98225

  • Rooms (See map on Right):
    Board Room
    Compass Room (Saturday only)
    Admiral’s Room
    Garden Green Room (adjacent to Admiral’s Room facing the water)
    Ballroom (across form main hotel) and
  • Ballroom Foyer (aka the Book Room managed by Village Books

Session Descriptions
Session Schedule

**Sessions are subject to change**

Registration opens at 9:00 a.m. Friday morning in the Bellwether and continues throughout the weekend. When you arrive, please check in with registration to receive your conference badge and information packet. You will be able to check your books into the book room when the book room staff arrives on Saturday morning.

We can’t wait to see you!

Session Descriptions:  STORY. PRODUCTION. BEYOND.

  • Special Masterclasses (MC): Limited attendees, intensive hands-on workshops on Sunday after regular conference sessions begin.
  • Storycraft, Editing, Development (SED): Tools, tips, advice for improving your craft and making your words shine.
  • Marketing, Publicity, Platform (MPP): From social media savvy to author websites and brands.
  • Sales Tools & Strategies (STS): Clever promotion, timing, strategies, tools and techniques for optimal sales.
  • Publishing, Production, Distribution (PPD): Form and design. Pitches. Book Blurbs. Covers. Book Design. Current publishing trends. New digital media.
  • A Touch of Hollywood (ToH): It wouldn’t be the West coast without it.
  • Networking & Fun (NetFun): Special events and networking opportunities.
  • KaffeeKlatsches (KK): Informal gatherings led by some of our terrific speakers and guests in the ballroom.
  • Author Panels (AP)


SESSION Listings  #CAC18

  • Storycraft, Editing, Development (SED):

    • Learning from the Greats – Sunday Morning Master Writing Craft Class – Intermediate to Advanced Levels – Jessica Morrell (homework is assigned)
    • The Anchor Scenes of Fiction – Sunday Afternoon Master Writing Class – Intermediate to Advanced Levels – Jessica Morrell
    • Subtext: The Quiet River Beneath the Story – 1.5 hours Regular Session on Saturday – Writing Craft – Jessica Morrell
    • Simple Steps to Solve Story Problems – KaffeeKlatsch with Jessica Morrell
    • Working with a World Building Editor – Diane Garland & Ann Charles
    • Building a World — One Book at a Time- Ann Charles & Diane Garland
    • Page to Screen: Adapting Your Novel to a Script — Kim Hornsby
    • Death by a Thousand Edits…and Resurrection — John Yarrow
  • Marketing, Publicity, Platform (MPP):

    • How to Create Die-hard Fans through Relationship Marketing – Ann Charles
    • Growing Your Audience – Ann Charles
    • Connecting with Readers and Building Brand Awareness – Allison Vrbova
    • Gearing Marketing Content and Collateral to Your Identified  Target Audience – Allison Vrbova
    • How to Create a Book Trailer on a Budget – Dawn Groves
    • How to Write Online Content that People Will Actually Read – Dawn Groves
    • Using Non-fiction to Sell Fiction and Fiction to Sell Non-Fiction – Janet Shawgo, Janet Oakley, Sara Dahmen, & Kiffer Brown
    • What Do Books, Grocery Stores, Vineyards, & Bars Have in Common? — Janet Shawgo
    • Tips for  Commanding Attention in a Crowded Book Fair or Convention – Janet Oakley, Janet Shawgo, Joan Acklin, Sara Dahmen, & Ann Charles.
  •  Sales Tools & Strategies (STS):

    • 6 No-Cost Things To Do Today to Increase Your Sales on Amazon Tomorrow – Beth Bacon
    • Discover The Keywords For Selling Your Book: A Hands-On Workshop – Beth Bacon
    • Digital Marketing Technique for Amazon – KaffeeKlatche with Beth Bacon
    • Bookseller Confidential: Covers & Shelf Talkers & POS – oh my! Books have, maybe, two or three seconds to catch a book buyers attention — professional or consumer. Find out how to make your books sell themselves. Kiffer Brown
    • Effective eBook Marketing 101 James Wells
    • Everyone Loves a Winner — Janet Shawgo
    • How to Write Online Content that People Will Actually Read — Dawn Groves
    • Publishing, Production, Distribution (PPD):

      • Beyond the Book — Entertainment, Film, and TV — Scott Steindorff & Daine Sillan
      • Nuts and Bolts – Kiffer Brown
      • Amazon Demystified (including KDP and  Kindle World) with Kim Hornsby and Janet Oakley
      • What is the traditional publishing tool that authors can implement to propel their writing careers to new levels and to earn income from their books? – Sara Dahmen, Lawrence Verigin, Vijay Lakshman, & John Yarrow
    • Copyright, Trademarks, and Intellectual Property (CTIP) — Lake Perriguey, Attorney

      • Copyright 101 and the Publishing Contract in our Digital Age – Lake Perriguey
      • An Intellectual Property Primer – Lake Perriguey
      • Copyright and What That Really Means- when it starts and its protections – Lake Perriguey
      • Reversion Rights Consideration Lake Perriguey
      • KaffeeKlatsche Informal Chat – Lake Perriguey 
    • Hollywood & Entertainment (H&E):

      • The Anchor Scenes of Fiction – Sunday Afternoon Master Writing Class – Jessica Page Morrell
      • Art of the Pitch – Daine Sillan
      • Branding for the Entertainment Industry – Daine Sillan
    • Writing Life (WL)

      • Writer’s Life – Living Vicariously through Fiction – Jacquie Rogers & Ann Charles

    TIMETABLE   2018

    Scheduling in Progress, last updated April 15, 2018. SUBJECT TO CHANGE. As with any conference, all scheduled sessions are firm…until they are not.

    Friday, April 20, 2018  Regular Conference Sessions (Fri-Sun sessions) are held at the Hotel Bellwether

    Time Ballroom Ballroom Atrium Boardroom Compass Admiral GardenRoom
    Fri 8:30 am Registration – Open All Day
    Fri 9:10  – 10:00 am  Copyright 101 and IP Primer with Lake Perriquey Build Your Brand Through Effective Marketing Content by Allison Vrbova
    Fri 10:10 – 11:00 am  KaffeeKlatsch with publicist Allison Vrbova  6 Tips to Sell More Books Tomorrow -Beth Bacon  Story Development and Gaming – Vijay Lakshman
    Fri 11:10- 12:00 pm  Luncheon Set-up  Death by a Thousand Edits …and Resurrection- John Yarrow  Successful
    E-Book Marketing 101 James Wells
    Fri 12:15 – 2:00 pm (Flexible) Luncheon

    Introductions – Announcements


    On WORD Studio Session with Scott Steindorff


    & Live Video Session


    Live Video Session


    Live Video Session


    Live Video Session

    Fri 2:00 – 3:00 pm Build Your Brand Through Effective Marketing Content by Allison Vrbova  Amazon Demystified by Kim Hornsby and Janet Oakley
    Fri 3:10 – 4:00 pm  KaffeKlatsch

    Pam Beason – Creating a Series

     Everyone Loves a Winner – Contests and Authors by Janet Shawgo SciFi Panel V. Lakshman, LePage, Alex Paul, John Yarrow – moderated by James Wells
    Fri 4:10-5:00 pm KaffeeKlatsch

    How My Work Got Optioned for a Film by Kim Hornsby

    Smart Social Media Strategy

    Wendy Kendall

      Writers’ Life with Ann Charles and Jacquie Rogers
    Fri 5:00 – 7:30 pm Closed – Go to Garden Room at Hotel

    Bar Opens at 5 pm – Appys served at 6 pm

    Room Closed Room Closed Cocktail Party Cocktail Party
    Fri 7:15 pm Dinner Reservations at local restaurants Make sure to sign up at the Registration Desk to reserve your seats at local restaurants
    Rendevous at Bellwether Fireside Lounge

    Saturday, April 21, 2018

    Time Ball Room Ball Room Atrium Boardroom Compass Room Admiral Room Garden Green Room
    Sat 8:30 am Registration All Day Book Room Set-Up
    Sat. 9:00 – 9:50 am  KaffeeKlatsch with Jessica Morrell – Simple Steps  Drop off time for books Copyright 101 and IP Primer with Lake Perriquey  How To Write Effective Online Content – Dawn Groves  Building a World One Book at a Time with Ann Charles & Diane Garland
    Sat. 10:00 -10:50 am  Drop off time for books Wendy Kendall Smart Social Media  Commanding Attention in a Crowded Market- Janet Shawgo, Sara Dahmen, Janet Oakley   6 No-Cost Things To Do Today to Increase Your Sales on Amazon Tomorrow (STS) -Beth Bacon
    11- 11:50 am  Room closed to prepare for lunch  Book Room Open

    Using Sound and Sight to Revise – Craig Anderson

    Grocery Stores, Vineyards, & Books -Janet Shawgo

     How Fiction Sells NF and Vice Versa – Crossing Over by Kiffer Brown, Sara Dahmen, Pam Beason
    Sat. 12:00 – 12:50 pm


    Luncheon – KeyNote 

    Ann Charles

    Book Room Open Luncheon Luncheon Luncheon Luncheon
    Sat. 1:00 – 1:50 pm  Clean up Book Room Open  Author vs Screen Writer – Daine Sillan  Discovering Amazon Keywords – Beth Bacon  How to Create a Book Trailor – Dawn Groves
    Sat. 2:00- 2:50 pm  Beth Bacon Q&A KaffeeKlatch  Book Room Open Targeting and selling Mysteries to the right agent or target market by Wendy Kendall Subtext by Jessica Morrell – Intensive  Diehard Fans – Ann Charles – Intensive
    Sat. 3:00-3:50 pm KaffeeKlatsch

    Booksellers  Confidential with Kiffer Brown

     Book Room Open  The Pitch/Loglines with Daine Sillan  Subtext by Jessica Morrell – Intensive Diehard Fans – Ann Charles – Intensive
    Sat. 4:00 -4:50 pm Set-up  Book Room Open  Page to Screen with Kim Hornsby  MOV Yarrow, Lakshman  Sara Dahmen, Verigin, & Editor Craig Anderson  Successful e-Book Marketing 102: BookBub Declassified by Pam Beason & James Wells
     Sat. 5 pm  Bar Opens

    Appys at 6

    Book Room Open
     Sat. 7:15 pm  Awards Banquet Begins Book Room Opens Immediately after Ceremony

    Sunday, April 22, 2018

    SUNDAY Ballroom Ballroom Atrium Board Room Compass Room Admiral Room Garden Room
     Sun. 8:30 am  Registration- Open All Day
    9:30 -10:30 am Pitch & Loglines with Daine Sillan  Closed for Restaurant

    Jessica Morrel–Learning from the Greats  = 3 hours

    10:30 – 12:30 am

    Grow your Audience – Ann Charles & Jacquie Rogers = 2 hours

     How to Build a Facebook Ad Campaign – Andy Argus Brown = 2 hours  Closed for Restaurant  Jessica Morrel–Learning from the Greats 9:30 – 12:30
    12:30 – 1:30 pm  Lunch Book Room Open Lunch Lunch Lunch
     1:30 – 2:30 pm Working with a World Building Editor (MPP), Diane Garland and Ann Charles Book Room Open

    Jessica Morrell -The Anchor Scenes of Fiction = 3 hours. 1:30 – 4:30 pm

     2:30 – 3:30 pm

     Pitch Loglines with Daine Sillan

    Book Room Open
    Jessica Morrell -The Anchor Scenes of Fiction = 1:30 – 4:30 pm
     3:30 – 4:30 pm   Nuts & Bolts with Kiffer Brown & Daine Sillan Book Room Open Jessica Morrell – The Anchor Scenes of Fiction = 1:30 – 4:30 pm
    Book Room Open
     5:00 pm Close & Clean UP Close & Pick up Remainder Books

    Please check back as we update and tweak the schedule! Looking forward to seeing you soon! ~Kiffer