CAC19 Schedule of Sessions – Archive

Unlock the Secrets of Successful Publishing at #CAC19

Regular Conference Sessions Begin Friday, April 26, 2019

Bellwether Map CAC BigLocation: Hotel Bellwether
1 Bellwether Way, Bellingham, WA 98225

  • Breakout Rooms for Friday (See map on Right):
    Board Room
    Compass Room (Friday and Saturday only)
    Admiral’s Room ( Friday, Saturday, & Sunday)
    Garden Green Room (adjacent to Admiral’s Room facing the water)
  • Saturday  and Sunday we will expand to the Ballroom
  • Ballroom (across from main hotel) and
  • Ballroom Foyer (aka the Book Room managed by Village Books

Session Descriptions
Session Schedule

**Sessions are subject to change**

Registration opens at 9:00 a.m. Friday morning in the Bellwether and continues throughout the weekend. When you arrive, please check in with Chanticleer’s registration desk inside the Hotel Bellwether’s Garden Room to receive your conference badge and information packet. You will be able to check your books into the book room when the book room staff arrives on Saturday morning.

We can’t wait to see you!

Session Descriptions:  We are updating this page as of 4/24/2019! Please keep checking back! Thanks – the Chanticleer Team

  • Special Masterclasses (MC): Limited attendees, intensive hands-on workshops on Thursday, April 25, 2019
    •  Master Classes will take place at the Bellingham Yacht Club
    • Jessica Morrell will teach the morning session (9:30 a.m. – 12:30) Revisions & Editing: Secrets of The Dark Arts: 
    • Lunch will be at the Bellingham Yacht Club and is included with registration
    • J.D. Barker will teach the afternoon session (1:30 – 4:30)  Constructing and Deconstructing a Novel 
    • The BYC Lounge opens at 5 p.m.
  • Storycraft, Editing, Development (SED): Tools, tips, advice for improving your craft and making your words shine. Jessica Morrell, Wendy Kendall, & Avis Adams
  • Marketing, Publicity, Platform (MPP): From social media savvy to author websites and brands.
  • Sales Tools & Strategies (STS): Clever promotion, timing, strategies, tools and techniques for optimal sales.
  • Publishing, Production, Distribution (PPD): Form and design. Pitches. Book Blurbs. Covers. Book Design. Current publishing trends. New digital media. The Nitty Gritty —
  • A Touch of Hollywood (ToH): It wouldn’t be the West coast without it.
  • Networking & Fun (NetFun): Special events and networking opportunities.
  • KaffeeKlatsches (KK): Informal gatherings led by some of our terrific speakers and guests in the ballroom.
  • Author Panels (AP)


SESSION Listings  #CAC19

  • Storycraft, Editing, Development (SED):

    • Immersive Fiction with Jessica Morrell – Thursday Morning Master Writing Craft Class – Intermediate to Advanced Levels  – 3 hours
    • Fiction Master Writing Class with J.D. Barker Thursday Afternoon — Intermediate to Advance – 3 hours
    • Crossing Genre – J.D. Barker –
    • Memoir Writing – Betsy Graziani Fasbinder
    • How to Construct Big Ideas – Scott Steindorff
    • A Dialogue About Dialogue – Wendy Kendall & Avis Adams
    • Sculpting Unforgettable Characters – Wendy Kendall
    • Clues that Captivate — Wendy Kendall
    • How to Write an Extended Series — Michelle Cox
    • Marketing, Publicity, Platform (MPP):

      • Getting Media Attention as an Indie Author or Small Press – Allison Vrbova
      • Indie Author Book Promotion – Adam Woods 
      • Page to Stage: Inspiration, Tools and Public Speaking Tips for Writers– Betsey Graziana Fasbinder
      • Gearing Marketing Content and Collateral to Your Identified  Target Audience – Allison Vrbova
      • Making Social Media, Smart Media – Wendy Kendall

 Sales Tools & Strategies (STS):

    • Metadata Tips by Adam Woods
    • Bookseller Confidential: Covers & Shelf Talkers & POS – oh my! Books have, maybe, two or three seconds to catch a book buyers attention — professional or consumer. Find out how to make your books sell themselves. Kiffer Brown
  • Publishing, Production, Distribution (PPD):

    • Audiobook Creation & Production — Chris Mottes & Martin Swanholm- 2 hour workshops
    • Beyond the Book — Entertainment, Film, and TV — Scott Steindorff
    • Nuts and Bolts – Kiffer Brown
    • Going Wide Sales Strategy – Adam Woods
    • Amazon Demystified (including KDP) – Janet Oakley
  • Hollywood & Entertainment (H&E):

    • What Hollywood Wants – Scott Steindorff
    • How Storytelling is Changing – Scott Steindorff
    • Art of the Pitch – Kiffer Brown
  • Writing Life (WL)

    • How to Overcome Writers’ Block with Mediation – Avanti Centrae
    • Breaking Down Daunting Tasks into Manageable Bite-Size Pieces – Cami Ostman As a psychotherapist and as a writer, Cami excels at helping people figure out what it is they REALLY have to say. Her gift is to break down the daunting tasks in life into manageable bite-sized pieces for people so they can experience success. Sunday Keynote


Scheduling in Progress, last updated April 24, 2019. SUBJECT TO CHANGE. As with any conference, all scheduled sessions are firm…until they are not.

Friday, April 26, 2019

Please check back we are updating the schedule daily with the latest information. Thank you, Kiffer

April 24, 2019

Regular Conference Sessions (Fri-Sun sessions) are held at the Hotel Bellwether

Time Ballroom Ballroom Atrium Boardroom Compass Admiral Garden Room
Fri 8:30 am Not Available N/A Make sure to sign up at the CAC19 Registration Desk to reserve your seats at local restaurants Registration

in Atrium by Garden Room

Open until 6 pm

Coffee and Tea Service in Garden Room

Fri 9:10  – 10:00 am Not Available N/A From Page to Stage:

Public Speaking for Authors

Betsy Fasbinder (w/l)

Advanced Writing Craft Session: Immersive Fiction: Part 1:

Jessica Morrell

Coffee and Tea Service in Garden Room
Fri 10:10- 11:00 am  Not Available N/A CLUES that Captivate: Wendy Kendall (craft) METADATA Tips & Tricks That Will Help You Sell More Books: Adam Wood (tech) How to Construct BIG Ideas – Scott Steindorff (craft)
Fri 11:10- 12:00 pm  Not Available N/A How to Write an Extended Series: Michelle Cox (craft) Podcasting: An Introduction and Q & A by Hindenburg (tech) Luncheon Setup
Fri. Noon – 1:00 Not Available N/A Luncheon in Admiral Rm Luncheon in Admiral Rm Luncheon

PANEL LUNCHEON: VOICE ASSISTANTS: How This Tech is Changing the Publishing Industry


Held in Admiral Rm

Fri 1:10 – 2:00 pm Not Available N/A Getting Media Attention as a Small Press or an Indie Author:

Allison Vrbova


Audiobooks: Intro and Q & A: How to Make Your Own

Hindenberg Systems (tech)

(After Room is cleaned – 1:30)

Crossing Genres with JD Barker (craft)

1.5-hour session

Fri 2:10 – 3:00  pm Not Available N/A Making Social Media, Smart- Media: Wendy Kendall (marketing) GOING WIDE STRATEGY:  Adam Woods (marketing)  Continues JD Barker Session

Crossing Genres (craft)

Fri 3:10-4:00 pm Not Available N/A Make Your Own Book Trailers & Graphic Visuals with DoodleBoard:  Susan Faw (marketing) Room Closed Setup for Scott Steindorff Interview Manuscript OVERVIEW & Evaluation: Taking the Next Best Step Toward a Winning Novel: Sharon Anderson (craft)
Fri 4:10 – 5 pm Room Closed: Go Compass Room for Steindorff Interview N/A Room Closed: Go to Compass Room for Steindorff Interview Interview with Scott Steindorff with Sheila Webb, WWU Room Closed: Go to Compass Room for Steindorff Interview
5 pm

Fri 7:15 pm Dinner Reservations at local restaurants

Make sure to sign up at the Registration Desk to reserve your seats at local restaurants N/A Room Closed Room Closed Cocktail Party No-Host Bar

Opens at 5 p.m.

Appys provided at 6 p.m.

Cocktail Party No-Host Bar

Opens at 5 p.m.

Appys provided at 6 p.m.

After Dinner Rendevous at Hotel Bellwether Fireside Lounge N/A N/A

Saturday, April 27, 2018

Time Ball Room Ball Room Atrium Boardroom Compass Room Admiral’s Room Admiral’s Room expands into Garden Room
Sat 8:30 am Registration All Day Book Room Set-Up
Sat. 9:00 – 9:50 am KaffeeKlatsch: How to Find Your Muse Discussion Lead by Alex Paul  Drop off time for books Blockchain and Book Publishing – the 411: Sean Curley (tech)

Tapping the Experts: Connecting with Sources & Experts: Researching Your Work: Carol  Cram (craft) Advanced Writing Craft  Immersive Fiction: Part 2: Jessica Morrell (craft)
Sat. 10:00 -10:50 am Coffee & Tea Available



 Drop off time for books GOING WIDE  Strategy with Adam Woods: PublishDrive:

The newest platforms to sell books! (marketing)

JD Barker Session –

Every Dirty Little Secret Authors Need to Know to Succeed.

Audiobook Creation  Workshop with Hindenberg Systems.

Pre-registration required. Seats are limited

2 -hrs technical

Homework assigned ahead of time. You MUST bring your laptop!   Chris Mottes & Martin Swanholm

11- 11:50 am Ballroom closed for luncheon set up  Book Room Open Kiffer Browns Choice TBD METADATA Tips & Tricks That Will Help You Sell More Books: Adam Woods with PublishDrive (marketing) 2nd Hour of the AUDIOBOOK CREATION  Workshop with Hindenberg Systems. (tech)
Sat. 12:00 –  1:00 pm Luncheon – KeyNote 

J. D. Barker:

15 minutes of Inspiration for Authors

Book Room Open Luncheon Luncheon Luncheon Luncheon
Sat. 1:10- 2:00 pm  Clean up & Set-up Book Room Open Dialogue about Dialogue:  Avis Adams & Wendy Kendall: (craft) AI & Machine Learning & The Future of Publishing

Andy Brown, Sean Curley, & Adam Woods (tech)

PODCAST CREATION: Hindenberg Systems: Chris Mottes & Martin Swanholm:

Pre-registration required. Seats are limited

2 -hrs technical

Bring your laptop!

Sat. 2:10- 3:00 pm KaffeeKlatsch: Out of the Box Marketing: Elana Mugdan  Book Room Open

Writing Satisfying Endings the key to selling more books.

Lindsay Schopfer (craft)

IndieAuthor Book Promotion: Adam Woods: PublishDrive (marketing) 2nd Hour of the PODCAST CREATION  Workshop with Hindenberg Systems. (tech)
Sat. 3:10-4:00 pm Closed for interview set-up. Coffee & Tea Available.  Book Room Open Make Your Own BookTrailers & Visuals with DoodleBoard: Susan Faw (tech) Sculpt Unforgettable Characters:  Wendy Kendall (craft) Amazon State of the Union: What’s up with Kindle, KDP select, CreateSpace? Janet Oakley (w/l)
Sat. 4:10 -5:00 pm MAIN EVENT: Author and Director: A Co-dependent Relationship? JD Barker and Scott Steindorff Interview with Ron Yates. Filmed by Micah Evangelista  Book Room Open Room Closed

Main Event in the Ballroom

Room Closed

Main Event in Ballroom

Room Closed

Main Event in Ballroom

 Sat. 5 – 5:45 pm Ballroom Setup


Book Room Open Closed Closed Closed
 Sat. 6 pm

7:15 pm


Cocktail Party (no-host bar) & Appys at 6 p.m.

Awards Banquet Begins

Book Room Opens Immediately after Ceremony After Awards Ceremony Drinks in the Fireside Lounge – Hotel Bellwether

Sunday, April 22, 2018

SUNDAY Ballroom Ballroom Atrium Board Room Compass Room Admiral Room Garden Room
 Sun. 9:30 am  Registration- Open All Day
9:30 – 10:20 KaffeeKlatsch: Hindenberg: AudioBooks & Podcasts: Chris & Martin (tech) MEMOIR: How to Become an Ethical Literary Thief: Betsy Fasbinder (craft) Advanced Writing Craft Immersive Fiction Part 3: Jessica Morrell (craft)
10:30 – 11:20 am

KaffeeKlatsch with Chris & Martin of Hindenberg Systems

AudioBooks & Podcasts Q & A

How to Write an Extended Series: Michelle Cox: (craft) Making Money with Back End Programs: Cami Ostman: (marketing)
11:30 – 12:20 pm KaffeeKlatsch: WORDS with Jessica Page Morrell & Kiffer Brown (craft)

Making Social Media, Smart Media: Wendy Kendall: (marketing)

Constructing & Deconstructing a Novel: J.D. Barker: (craft)

12:30 – 1:30 pm Lunch – Cami Ostman – Keynote

Final Raffles



Book Room Opens at 1:30 p.m.

Lunch in Ballroom Lunch in Ballroom
1:30 – 2:30

1:30 – 2:00PM

MEMOIR Panel with Betsy Fasbinder as Moderator: 

Cami Ostman,
Sean Dwyer,
Cheryl Musick,
Janice S. Ellis

2 – 2:30 PM

HORROR Panel with J.D. Barker as Moderator:
Vince Bailey, Avanti Centrae,
Joy Ross Davis, Pamela LePage

J.D. Barker signing his books from 2:30 – 3:00 PM in the Ballroom Foyer

Location: Boardroom 1:30 – 2:20 PM

 Writers Block with Meditation: Avanti Centrae (w/l) 

Media & Outreach TimeTable: Allison Vrbova


2:30 – 3:30 2:30 – 3:00 PM

HISTORICAL Fiction Panel with Peter Greene as Moderator:

Carol Cram,
PJ Devlin,
Harvey Swartz, Ron Yates

3 – 3:30 p.m.


  3 p.m. JD BARKER book signing

in Ballroom Foyer

Cami Ostman — Master Mind Your Book
3:30 –  4:00 Panel:

NaNoWriMo: Yay or Nay? Carol Cram as Moderator

Final Session in Ballroom
Bookroom Closes at 5:00 PM

Please check back as we update and tweak the schedule! Looking forward to seeing you soon! ~Kiffer